Saturday, June 12, 2010

Beauty is Not an Idea

Tonight we open our show to the public, and I couldn't be more excited. I have never been more confident about a piece of theater I've been involved in, and although the true measure of entertainment is determined by the audience, I am positive that we have succeeded. I could not be more proud of our company, our designers, our supporters, and yes, of myself.

Theater is a niche art, especially in Los Angeles. The next six weeks will bring a different kind of stress - we will have to work our asses off to bring people into the theater to actually see this play. I do believe we have an advantage over most other plays - we can all but guarantee our patrons an hilarious evening that is thought provoking and spectacular - but even with our magnificent cast, a madcap design with a high production value, and a script that lives well on the stage, we cannot overcome the natural ceiling for live arts in Los Angeles. That is, we can't do it without your help.

All the work we have put into this production is for you. Sure, it feels good to get something up, and obviously theater is fun (why else would people do it?), but our focus throughout this entire process has been to produce the most entertaining and meaningful evening for the people who commit their Thu, Fri or Sat night (and $15-$29) to share an experience with a room full of people. The only thing left to add is you, your friends, your co-workers, anyone you know who may like to come and laugh and have a beer or two after the show. There are many things to do in this city on a weekend night. There is a whole world of fascinating media to consume, (and most of it don't require you to find parking on Beverly at 7:55 on a Friday. Come early and you'll be glad you did!)

If you are anything like me, then you want to see it all. Make Leiris/Picasso a part of your summer, and I pledge to you, that when the night is done, you will have a greater treasure than one-hundred thousand Picassos. I pledge this to all of you!

I'll see you tonight.

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